Join the millions that have trusted Haffprice to help them make smarter buying decisions. Let our independent expert reviews and data-driven shopping recommendations help you find the mascara that’s right for you.
Top 10 mascaras for perfect lashes in 2023
#1
10.0
Save 47%
L’Oreal Paris Voluminous Lash Paradise Mascara
- Straight wand with soft wavy bristles
- Black & more colors
- Lifts, curls, and volumes lashes
- Smooth glide formula
- No flaking, smudging, or clumping
#2
9.6
butter London Double Decker Lashes Mascara
- Extreme curl interlocking fiber brush
- Stacked black color
- Curl, amplify, and multiply lashes
- Emulsifying system for ultra lightweight application
- Smudge free, flake free, & unique plasticizer
#3
9.3
Save 30%
Blinc Amplified Tubing Mascara
- Straight wand
- Black
- Extend and volumize lashes
- Creates tiny “tubes” around each lash, does not require makeup remover
- Smudge-proof, sweat-proof, & flake-proof
#4
9.2
L’Oreal Paris Makeup Telescopic Lengthening Mascara
- Precision elastomer wand
- Black color
- Lifts, curls, and volume lashes
- Infused with beeswax
- Waterproof
#5
9.1
Save 25%
Covergirl Lash Blast Volume Mascara
- 3d wand
- Very black color
- Designed to max out eyelash and create volume
- Cruelty-free eyelash formula
- No clumping and no flaking
#6
9.0
Save 25%
Maybelline Lash Sensational Mascara
- Curved fanning wand with 10 layers of bristles
- Blackest black & other colors
- Lengthens, curls, & volumizes lashes
- Rose hip oil infused formula
- Waterproof with buildable liquid ink
#7
8.8
Buxom Lash Volumizing Mascara
- Hour-glass shaped wand
- Black
- Lifts, lengthens, curls, and volumizes
- Made with Vitamin E and rose water
- Does not contain synthetic fragrances or dyes
#8
8.7
Save 42%
Covergirl LashBlast Mascara & Eyeliner
- Cone shaped wand
- Black onyx & more colors
- 10x bigger lashes
- Collagen infused formula
- Includes Covergirl
- Perfect Point Plus eyeliner
#9
8.6
The Balm Mad Lash Duo Voluminous Mascara
- Curved wand
- Black
- Delivers volume and intense definition
- Talc-free, paraben-free, & cruelty-free
- Water-resistant
#10
8.4
Save 18%
L’Oreal Paris Mascara
- Original volume maximizing brush
- Black brown
- For 5x bolder, fuller lashes
- Suitable for sensitive eyes & contact lens wearers
- Waterproof, smudge proof,
We also considered 4 others:
Our Top Choice
#1
10.0
Save 47%
L’Oreal Paris Voluminous Lash Paradise Mascara
- Straight wand with soft wavy bristles
- Black & more colors
- Lifts, curls, and volumes lashes
- Smooth glide formula
- No flaking, smudging, or clumping
About Our Rankings:
Our recommendations are based on expert comparisons between available products in each product category. For mascara, we chose the topics that we think matter most to our users, and provide consise, clear comparisons of the features that matter. Our rankings change day-to-day based on our proprietary algorithms, that crunch data to identify top-performing products and tailor recommendations to exactly what our readers are looking for.
26
Models
Evaluated
4
Topics
Considered
13
Hours of
Research
5,597
Purchases
Analyzed
Mascara Buyer's Guide
If you haven’t been blessed with long, gorgeous lashes, you can fake it without going through the trouble and ending up with the sometimes over-the-top look of false eyelashes. All you need is a good tube of mascara and your lashes will be instantly beefed up, making your eyes look bigger and more beautiful.
But with so many kinds of mascara available, it’s normal to wonder which ones are all hype and which ones can deliver what they’ve promised. We’ll be your mascara guru, giving you pointers on what you should think about before you spend any money on this beauty essential.
What Do You Want Your Mascara To Do?
You want to wear mascara to make your lashes look better. But you need to have your chief complaint about your lashes in mind to know which formula you should pick.
Are your lashes short? You’ll want a lengthening mascara. Are your lashes too thin? Then you should opt for a voluminous mascara. If your lashes are straight, you might want to purchase a curling mascara. That will help your lashes to curl up, giving you a wide-eyed look.
Is It Waterproof?
You might spend a lot of time carefully applying your eye make-up until you are happy with how gorgeous your eyes look. So it’s frustrating to finally get the look you want, only to have it all undone by rain, tears, or a dip in a swimming pool or hot tub. Waterproof mascara can help you avoid that situation. Not everyone loves waterproof mascara though. Some people prefer how regular mascara goes on smoothly and is easy to wash off at the end of the day. Waterproof mascara generally requires more elbow grease and possibly some make-up remover to get off.
If you spend a lot of time in the water or have a problem with watery eyes during allergy season, you might want to have a tube of waterproof mascara in your make-up bag. But if you have thin or sparse eyelashes as it is, you may want to skip the waterproof formula altogether unless you are swimming. That’s because it can be harder on lashes, causing damage or breakage. If you’re already struggling with thin lashes, you want to protect them instead of causing harm to them.
You can also find water-resistant mascara, which is a happy medium between waterproof and a normal mascara.
Is It the Color You Want?
The two classic colors for mascara (the ones most widely used) are brown and black. But there are other color choices too. Some people love to experiment with shades that aren’t used as often, such as blue, green, and purple. Because black and brown are widely popular, some companies only make variants of these colors. If you want an alternative color, you may have to shop for a brand you normally wouldn’t.
Is The Mascara Tested On Animals?
Some mascaras are cruelty-free, which is a way companies let customers know those particular products haven’t been tested on animals. This doesn’t matter to every consumer. But if it matters to you, you’ll want to carefully read a product’s label to see if they test their mascara on animals.
Does It Smudge?
Being smudge-proof is different than being waterproof. Smudging can give you unsightly dark marks under your eyes, whether you rub your eyes or not. Some companies let consumers know upfront whether their products are smudge-proof or not. Finding one that is can protect your look all day long.
What Kind of Applicator Wand Does The Mascara Have?
The wand matters as much as the formula does. A thick, fluffy wand will give you big lashes. So, if your main objective is creating more volume, look for a big wand that has lots of bristles. They’ll be able to fully coat your lashes from tip to end, giving the illusion of volume.
If the wand is thinner and looks spikier and not as fluffy, it will be better for separating your lashes. You’ll get less clumping that way. This kind of wand is a good bet for those who have thin, sparse lashes. They won’t get clumped together, so it will make the most of what you have.
For those who want more curl to their lashes, you’ll want to find a curved lash wand.
Do You Have Sensitive Eyes?
If your eyes are sensitive, you might want to protect them by finding a mascara that doesn’t crumble as getting mascara flakes in your eyes can be enough to cause bloodshot and painful eyes. If your eyes are on the sensitive side, your best bet is generally finding wax-based formulas that are drier than other mascaras. You can also try hypoallergenic products. A product will generally highlight if they are a good pick for people with sensitive eyes.
Trusting our Top Pick
Navigating the many choices for every consumer purchase can be challenging. Our team spends hours doing research, combing through forums, and reading consumer reviews on even the most basic of household items, and we summarize that information in clear, precise comparisons. Join the millions that have trusted BuyersGuide.org to help them make smarter buying decisions. We help our readers spend their money wisely and find the right product to suit their specific needs. Our independent expert reviews and data-driven shopping recommendations empower you find the mascara that’s right for you.
What Sets Us Apart?
We leverage user data to understand decision-making and put the best products in front of each user. We tailor our comparisons to what matters to our user’s needs, specific or broad. We keep our content up to date, we are constantly looking for new merchants and products to compare, and we are quick to remove any that are outdated or no longer meeting our standards. Our rankings change day-to-day based on our proprietary algorithms, that crunch data to identify top-performing products and tailor recommendations to exactly what our readers are looking for. Have a question or want to make a recommendation? We love to hear from our readers and are always looking for new products to include on our site. Get in touch!
